Company Deconstruction

  

COMPANY Magazine Deconstruction

‘Front Cover’

Text

The front cover is filled with standard sans serif Franklin Gothic Medium font, the same font as the title. The font needs to be clear and legible as it will be the magazine logo recognised by everyone.
COMPANY

The rest of the text varies in size to range from the exciting stories to the fashion must haves. The font Mistral is used to highlight the important and best features in the magazine such as ‘street style secrets, company shops with..., and free!’

Colour

The colour scheme for Company is white mixed with a variety of mostly pale colours and some bright colours. The colour scheme of the text is either black or white throughout the magazine to keep it clear and simple, but on the front cover most of the text is pink and black, splashed with some orange. These colours represent the girly style of the magazine so it has a feminine feel to the readers.

Content

The contents page consists of 8 sub categories that link to different features within the magazine. They contain the latest fashion/beauty tips, stories, celebrity news, relationship secrets and real life stories. Most of the models are 'real' women that either work in the magazine industry or just love magazines. There are lots of adverts related to feamle fashion such as 'Vera Wang, Chanel, Pantene, Maxfactor...' The advertiers pay the magazine to advertise so they can reach a broader demographic.

The magazine has a 'Company Inbox' page which features emails, Facebook chats, tweets and conversations from their online sites. Every month the magazine picks the best email to be featured on this page 'email of the month'. The readers are encouraged to use the technology available to connect with the editors of the magazine through thr 'Get In Touch' section.


Links to the website



 Space Dedication

The title of the magazine is at the top of the page but the model Olivia Palermo is covering some of it. This suggests that the magazine is so well known that the full title does not need to be shown and that the audience will know the name. The price also covers the title showing that it is more important. The background of the price image is black and the text is white which maximises the eye-catching quality.

Images

The image on the front cover is of a model/actress Olivia Palermo who stars in a programme called ‘The City’. She is in the centre of the page wearing a fish scale dress. The lighting is a bright light, shone from all angles. The white background is compatible with the writing on the page so they stand out to catch the reader’s attention. The model is looking directly into the camera to make it seem as though she is looking directly at the readers so it becomes more intimate.

House Style

The web address is printed in the bottom right corner of every page that is not advertised on by anoutside brand so readers can have easy access at all times to the address if needed. http://www.company.co.uk/  There is also an arrow in hand written script in the bottom right corner of some pages. On the top right corners are headings in relation to the content of the page e.g. fashion, high street heroes, models.